Call Me Mosaic adds new dimension to books

Pioneer bookshop brand Call Me Mosaic in Guangzhou, China, has a user-oriented strategy to respond to individual reading requirements.


This is reflected in the way its interior design, by Jason Guo of TurtleHill, addresses the reading experience, reports Retail Design Blog.



The shop offers a multi-dimensional scenario, and its C-shaped shelves are arranged as a module. Stacked in various lengths, the shelves generate a complex “bursting wall” of books. Standing amid this, customers can find books of similar interest.

More photos here.


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