Marks & Spencer Singapore opens VivoCity concept store
Marks & Spencer Singapore has opened a full-scale concept store in VivoCity bringing a vast array of its own-brand fresh foods and beverages to the city, some for the first time.
The 15,500sqft store offers a broader range of fashion, a new food hall and fresh zone similar to the style of larger Marks & Spencer Hong Kong stores, a broader range of wines and the chain’s third coffee-to-go cafe in the city.
The foodhall features nearly 3000 products selected from the UK department store’s range building on what the retailer describes as a growing demand in Singapore for M&S’s convenience food.
Marks & Spencer Singapore has added a range of chilled foods and beverages, including perishables. The new store sells fruits, vegetables, yogurts, a selection of cheeses, fresh milk and ready-made salads and meals. Some products are new-to-market for the brand, including raw meat and pre-packed sandwiches, all air freighted from the UK daily.
The coffee-to-go cafe offers speciality coffee and beverages along with patisserie foods including cakes and fresh pastry. An in-store bakery produces a selection of breads, scones and cookies daily.
Fashion has not been left out in the VivoCity store’s revamp. Each fashion label is now clearly segmented, with distinct identities that allow customers to see which label best meets their personal style preferences. The brands are identified by different branding, visual merchandising and props. The VivoCity store will also be the sixth Marks & Spencer Singapore outlet to stock a kidswear range.
“Customers are at the heart of everything we do at Marks & Spencer and we’re delighted to be bringing our exciting new shopping experience to customers in Singapore,” said Christine Choi, CEO at Marks & Spencer Asia.
“Combining the best of our latest collections, together with our inspiring store environment and exceptional customer service, our store at VivoCity is truly special.”