Versace China opens Beijing flagship

Versace China’s new flagship has opened in Beijing as part of a concerted plan by the fashion label’s new owners to expand its footprint globally.

Launching in Beijing’s China World Mall to bring its store network to 53 outlets, the more than 4300sqft two-level boutique features a marble-based store design overseen by French architect Gwenael Nicolas.

“The LEED-certified boutique has been created with the highest sustainability standards in mind,” said a statement released by the firm. “Dimmable lights with central control have been installed to ensure efficient use of energy over the course of the day.”

“There’s no bigger luxury than our future. The new Versace China concept is a commitment toward Versace’s sustainable legacy,” said designer Donatella Versace.

Capri Holdings, which also owns Michael Kors and Jimmy Choo, bought Versace from Donatella Versace late last year for US$2.2 billion. It is now implementing a plan to double the label’s worldwide sales with at least 112 new stores scheduled by 2022 along with a refurbishment program for the existing network. The new Beijing store is a key step in that plan.


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