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Maxis store designers create ‘retail experience of the future’

Australian retail design firm Public Design Group and retail consultancy Fitch have collaborated to create a “retail experience of the future” for Malaysian telco Maxis. According to Public Design Group, the new Maxis flagship store at Gardens Mall – which follows the consultancies’ previous collaboration with Singtel – is a contemporary twist on a cafe-style theatre set, where shoppers receive “the highest level of personalised service from a brand new human service model” based o