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5 Star Plus designs concept store for Sinsian Black Jelly

Sinsian Black Jelly is making a play in China’s growing health food industry from its Liangmaqiao store in Beijing, which opened earlier this year. The brand plans to open 10 further stores in the coming year so that more of China can experience the dessert. The Sinsian Black Jelly store’s design by 5 Star Plus Retail Design reflects the product geometrically via tiles intended to resemble the squares of the jelly after processing, offset by white tones to symbolise the ingredients. In expre