Sephora store at IFC mall reflects the phygital world

The new Sephora store at IFC mall which opened this week represents the global beauty retail brand’s current focus on creating a phygital experience – merging the physical and digital points of engagement with customers.  “Today’s customer experience begins on the mobile, which is why the main part of the store is dedicated to the experience to draw them in,” explains the store’s designer, Paris-based Hubert de Malherbe. “The transaction is built at the back of the store and w

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now