Asian online fashion platform Zalora has entered into a partnership with luxury marketplace reseller StyleTribute.
The project provides fashion shoppers in Singapore and Malaysia with preloved fashion luxury items on Zalora’s website and mobile app. The new feature is now live on Zalora, where StyleTribute plans to list more than 10,000 preloved items.
Zalora describes the initiative as a step towards its efforts to shape a sustainable fashion ecosystem, intending to inspire customers to consider sustainable fashion choices and inspiring a circular fashion movement.
“At Zalora we champion a more sustainable future in fashion,” said CEO Gunjan Soni. “On this journey, our partnership with StyleTribute marks a big step forward towards building a circular economy in fashion at-scale in the region. Over 200 million internet consumers across Southeast Asia will now have all purchase options made easily available, including pre-loved items, when they’re shopping on Zalora”
“As the region’s fastest growing preloved specialist marketplace, it is our responsibility to place fashion in the context of culture and the world we live in,” said StyleTribute CEO Francois Gutierrez. “Our wardrobes become restorative and regenerative, most importantly, we raise the level of ambition as ethical shoppers and fashion seekers by being conscious of extending the life cycle of luxury goods.”