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Boxed: How Chieh Huang built a pureplay online warehouse giant

In just six years, Chieh Huang has built an online-only, wholesale retail concept Boxed, which is now seriously challenging the market dominance of warehouse giants Costco, Walmart-owned Sam’s Club and BJ’s. Started in a garage in Edison, New Jersey, Boxed – unlike its brick-and-mortar rivals – is membership-free. It offers direct delivery of bulk-sized packages, ordered online or via a mobile app. Huang, who shared his story on stage at the BrandLoyalty conference in Amsterdam,