American heritage brand Stetson is rolling out a global rebranding effort involving a new modern identity and e-commerce experience. The exercise is Stetson’s first first visual refresh in more than 20 years, undertaken in collaboration with boutique Dallas-based agency, Tractorbeam. The firms explored the brand’s extensive archive, examining logos, marks and expressions from the 1860’s through to the modern era. Then, the teams developed a brand projection that uses historical assets in k
This content is for IR Pro subscribers only.
Subscribe now to unlock an all-access pass.
IR Pro - monthly
$4 USD for the first 30 days. (Auto renews at $20 USD per month.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox
MOST POPULAR
IR Pro - annual
$228 USD per year. (Auto renews annually)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox