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Havaianas invests $US50 million in Asian expansion plan

Undeterred by the advent of Covid-19, Brazilian flip-flop brand Havaianas is investing US$50 million into expansion of its retail footprint across Asia-Pacific between now and 2024. Havaianas – which sells about 1 million pairs of footwear a day worldwide – was until 2017 represented by a small group of licensed distributors in Asia, overseen by an export manager in Brazil who also had responsibility for Africa, South America and the Middle East. However in 2018 the company opened a