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Wedgwood opens tea-room experience in China

Vintage ceramics firm Wedgwood has opened a new pilot store at The MixC Luohu mall in Chinese Shenzhen. The Tea Room Experience, which invites customers to try out products according to their own style, represents the first move in Wedgwood’s reimagined brand aesthetic, with the new designs expected to be rolled out globally following the Shenzhen launch. Shoppers in the luxury mall will experience a modern interpretation of a fundamentally British mode in the 2nd floor tea room. “China is o