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Why resale giant Depop is entering the Australian market

Four fashionable Gen Z customers hanging out.
UK resale marketplace Depop has just launched its first campaign in Australia, targeting Generation Z and Millennial customers who are keen to embrace sustainable fashion and potentially find a second source of income. The new out-of-home campaign features four Australian sellers and will run across digital billboards at more than 100 university and tertiary campuses.  “This campaign is one of our first major marketing investments in Australia and we really wanted to use it as an opportun