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A leap of faith: Why I launched a business in a pandemic

In a time of crisis, creativity and inspiration are often born. Here, three Australian retailers share how they decided to launch their businesses during a global pandemic. Charmer Inside Retail: Why did you decide to launch Charmer and what were you doing before that?  Jamie Common, founder: My passion for menswear and interest in having an e-commerce business led me to Charmer. I launched Charmer on June 1, while still working for my current employer, Cambridge Clothing, as a state sales