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7 brand and marketing trends for 2021

There was no shortage of challenges for brands in 2020. From the rapidly changing needs of individuals because of Covid-19, to the greater desire for conscious consumption, brands had to innovate to thrive. Their strategies included speaking out about social issues, focusing on sustainability, and creating a strong online community. Recent research shows that brand strategy has become the top priority for chief marketing officers, ahead of analytics, personalisation and marketing technology. As