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Puppy love: Pet Circle puts their customers at the heart of its business

Image of a dog
With pet ownership at record levels, the pet supply category is predicted to continue to grow. Michael Frizell, CEO of Pet Circle, reflects on the year that was. What are some of the trends you’re seeing in the pet ownership market? During the Covid-19, lockdown people were spending more time at home and, happily, getting to spend more time with their pets. We are seeing a commensurate increase in searches for ‘fun’ products – ball throwers, leads, and treats. The increased attention als