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Coles targets impulse shoppers with homewares collaboration

Coles is attempting to differentiate its offer from rivals once again with the addition of larger homewares items in a bid to draw shoppers to its stores.  Launching this Friday at 200 Coles stores, the collection features items such as a marble side table, ottoman, faux plants and planters, and home decor pieces such as candles, wall prints and photo frames.  The limited edition range has been developed in collaboration with Marketlane, a new homewares brand that’s exclusive to Cole