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How a curious experiment became a delivery “game changer” for Toys R Us

The pandemic prompted every business to think differently, and even global toy chain Toys R Us realised it needed to pay more attention to its customer.  “We learned that we didn’t know enough about our business. We learned that businesses can very quickly get siloed. But it helped us come up with all the exciting things we came up with last year,” Rohan Cherian, Toys R Us Canada associate vice president of E-commerce & Consumer Technology, said at the 2021 Signifyd FLOW Summit. N

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