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How Kathmandu implemented flexi hours and Fri-Yays

Earlier this week, New Zealand outdoor lifestyle giant Kathmandu unveiled its new brand direction centred around encouraging customers to find joy in the outdoors – a shift away from the traditionally elitist, achievement-based direction of its competitors. This renewed vision isn’t solely aimed at consumers. As CEO Reuben Casey told Inside Retail, “encouraging customers to get ‘out there’ has to start with our team”. After evaluating the changing workplace after Covid, the retailer