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Analysis: Will older Asian consumers cling to e-commerce post-Covid?

While e-commerce adoption skyrocketed all around the world at the peak of the pandemic, perhaps more interesting was the rate at which older consumers embraced online retail.  While nearly two-thirds (66 per cent) of consumers globally reported making changes with their shopping behaviors in the past year, according to NielsenIQ insights, the pandemic ushered a massive spike in older consumers’ online grocery spending. The big question that remains to be seen is whether they will revert b