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From Byron Bay to Downtown LA: Aussie brand Thrills takes on the US

Since laidback Byron Bay, Australia fashion brand Thrills launched in the US 18 months ago, it’s entered a wide range of well-known stockists including Fred Segal and Free People and been seen on celebrities like Hailey Bieber and Vanessa Hudgens. Now, the label has opened its first North American headquarters in Downtown LA’s Arts District. “We’re beyond proud. Our new headquarters is such an achievement and testament to our huge network of team members, family, friends and die-hard fan