AirAsia Group’s digital arm has launched a food-delivery service in Thailand as it ramps up its non-airline business operations to mitigate falling demand for travel during the Covid crisis.
AirAsia Digital operates Super App that has already been downloaded more than 50 million times and the company says it now has 75 million people using it across Singapore, Malaysia and Thailand.
Last month, the company bought the Thai operations of Indonesian ride-hailing app Go-Jek which gave it instant market share in passenger transport and delivery services in the market.
At that time, Air Asia CEO Tony Fernandes said the company had already created a complete digital economy ecosystem. “We have successfully established over 15 different non-airline products and lifestyle services on our digital e-commerce platform in Malaysia. Now it’s time to take it to the next level. In response to overwhelming regional demand, we are setting our sights on bringing our Super App offerings to all of our key markets, following the successful rollout in Thailand.”
Other features of the app include digital motor vehicle insurance, financial services, travel, lifestyle and rewards, flight and accommodation bookings, beauty, health, and content services.
With the Thai launch this month, the Super App is offering 30,000 free meals for 30 days for users in four parts of Bangkok: Din Daeng, Chatuchak, Lat Phrao, and Huai Khwang. Partners in that program include McDonald’s, Flash Coffee and Cafe Amazon.
The app plans to expand service delivery across more areas of Bangkok during the coming weeks.
“AirAsia food marks the beginning of our digital revolution in Thailand, and we are currently preparing for courier, grocery, ride-hailing and beauty services, which will be launched in coming weeks,” said Amanda Woo, AirAsia Super App CEO.
“The Covid-19 pandemic has permanently reshaped our everyday lives, food delivery and take-outs have undeniably become an integral part of our consumption behaviour. The key goal of AirAsia Super App is to be the best value one-stop travel and lifestyle application for everyone and every need.
“AirAsia Super App aims to rise as the e-commerce marketplace of choice for everyone in ASEAN, be it for travel, food delivery or logistics.”