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Why this Nigerian woman is making K-beauty accessible to people of colour

The surge of consumption of Korean beauty products has made K-beauty not only popular in its most prominent market, Asia Pacific, but also the rest of the world. The K-beauty market is projected to reach $13.9 billion by 2027, with a compound annual growth rate of 9.0 per cent from 2021 to 2027, according to a study conducted by Allied Market Research. But according to Nigerian Dr. Grace Okafor, despite the global popularity of K-beauty products, many are out of reach for people with darker skin