Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Why this Nigerian woman is making K-beauty accessible to people of colour

The surge of consumption of Korean beauty products has made K-beauty not only popular in its most prominent market, Asia Pacific, but also the rest of the world. The K-beauty market is projected to reach $13.9 billion by 2027, with a compound annual growth rate of 9.0 per cent from 2021 to 2027, according to a study conducted by Allied Market Research. But according to Nigerian Dr. Grace Okafor, despite the global popularity of K-beauty products, many are out of reach for people with darker skin