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How Adorn Cosmetics carved out a niche in luxury organic skincare

Australian online retailer Adorn Cosmetics combines luxury and ethics and has recently undergone a major digital makeover. Here, we chat with founder Briony Kennedy about the brand’s eco-refill program and what its online transformation looks like. Inside Retail: Tell us about Adorn Cosmetics and how it’s different from other luxury organic beauty brands.  Briony Kennedy: I founded Adorn Cosmetics in 2009 driven by my passion to support environmental sustainability in the beauty industr