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Why coffee is a natural progression for Who Gives a Crap

When ethical toilet paper company Who Gives a Crap first floated the idea of launching its very own coffee brand, “Brew Gives a Crap”, it wasn’t seriously considering the idea, it was purely as an April Fools’ Day joke on social media. But there was an unexpected response.  “Half of our customers thought it was a funny April Fools’ joke, and the other half was saying, ‘Oh my god, this is amazing, I can’t wait to try it.’ So we thought maybe there’s actually somet