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Social creatures: How Alya Skin built its brand on Instagram

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. Recently the brand introduced its latest product, the Pink Pearl Illuminating Eye Cream, which sold 23,000 units in pre launch and the first 24 hours of sale.  Here, the founders share their social media secrets and