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A step back in time: Piaget’s Sydney store blends old with new

Luxury Swiss watch brand Piaget opened the doors to its very first standalone store in Sydney earlier this month, at Westfield in Pitt Street Mall.  Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand.  Here, Gaspard Barthelemy, Piaget brand manager for Australia, discusses the importance of forming direct relatio