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Inside Lego’s Laundrette of Dreams in London

Few brands can inspire as much joy, optimism and nostalgia for young and old like Lego, and after the turbulence of the past two years, consumers everywhere are yearning for connection and happiness. Enter Lego’s latest temporary installation, the Laundrette of Dreams, which opened in October for several weeks in London. Created by award-winning designer Yinki Ilori and made using more than 200,000 bricks, the vibrant interactive space welcomed everyone to come in and play. There was a giant m