Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

No sweat: Why My Muscle Chef has entered the weightloss category

(Source: Supplied)
From offering customers ready-made meals and protein muffins to a new workout app and gym membership, My Muscle Chef is now entering the weight loss category with the launch of a personalised program. Since the company first launched in 2013, alongside the rise in health consciousness, ready-made meals have become big business, with more Australians looking for a simple solution to healthy eating.  But while pre-packaged and measured foods take the guesswork out of one step of someone’s h