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Why Australian beauty giants are focusing on men

(Source: Bigstock)
Male skincare is fast becoming a booming industry, though one that has largely flown under the radar.  It’s no surprise that bigger beauty players, such as Mecca and Adore Beauty, are now targeting the sector as a potential growth category for them. Adore Beauty chief executive Tennealle O’Shannessy told investors last week the business is excited about the opportunity in the space, and has been experimenting with new ways to reach the male beauty audience.  “We’ve increase