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Why cosmetics-maker Atelier is launching ‘shark tank’ for beauty brands

Australian beauty manufacturing network Atelier is giving one creative the opportunity to launch their own beauty, health or wellness brand through its ‘Meet Your Future’ campaign. The competition saw over 500 entries, which has been filed down to a shortlist of nine that will individually pitch their business concept to a panel of judges for the grand prize of a $100,000 investment, a 12-week go-to-market course, a creator course from makeup artist Rowi Singh, a full brand suite, mentorship