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Luxe for less: Best & Less enters beauty category with cult brand MCoBeauty

Discount department store Best & Less has made its debut in the lucrative beauty category, unveiling a pink pop-up store from MCoBeauty this week.  Now also available online at Best & Less, MCoBeauty is the first beauty brand stocked at the value chain, and is also available in 120 of its stores across the country. Launched in 1965, the retail giant has traditionally focused on apparel, including kidswear, baby, men and womenswear – until now.  Best & Less’ head of buyi