Dog parks and date nights: How DTC pet-food brand Scratch aims to grow

(Source: Supplied)
Melbourne-based subscription dog food brand Scratch Pet Food opened a temporary dog park in Fitzroy’s Edinburgh Gardens recently called Scratch Patch, inviting subscribers (and their best friends) to come and meet the online-only brand. The pop-up welcomed over 2,000 dogs during March, with attractions including an obstacle course, totem tennis, swimming pools, a ‘tuck shop’ serving up Scratch’s kibble, as well as a stick library for dogs to borrow from. According to Scratch co-founder M

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now