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Analysis: Watch out, startups are coming to disrupt business as usual

What do these four companies have in common? Groupon, a coupons and deals provider (like Scoopon, which is better-known in Australia)Slack, a collaboration tool for workplacesUber, the ride-sharing service (among other things)WhatsApp, the online text and voice messaging app There’s more than one correct answer; for instance, they are all disruptors, they are all digital companies, none of them owns physical assets, and they all connect people. One senior leader even told me, “They are all t