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Creating the new masculinity: Australian brands tackle men’s mental health

(Source: Bigstock)
Australia is facing a mental health crisis. According to BeyondBlue, one in seven Australians suffer from depression or anxiety, while one in six encounter both. And mental health is often a major factor in the 9 deaths every day by suicide, of which 7 are men. At the same time, more consumers are looking for brands they love to speak out on on social and political issues, opening the door for retail businesses to join the conversation around mental health and suicide.  Last week, specialty