Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How international gaming giant Razer designs stores for gamers, by gamers

Despite the relatively recent rise of NFTs and the metaverse, gamers have traditionally been an underserved market within the retail industry.  While the customer base makes up around a third of the global population, the majority of whom live within Asia Pacific, according to, there are relatively few brands making products specifically for the gaming community. Among those that do, few garner as much recognition as international gaming giant, Razer.  Founded in San D