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Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Chinese discount giant Miniso’s Southeast Asian expansion seems to be on the right track. It recently introduced a brand new store format, with its first flagship store in Selangor, Malaysia. The 684.6sqm retail space is located in Setia City Mall, one of the largest shopping complexes in Shah Alam. Miniso 3.0, the new store concept, is being touted as a family-friendly shopping experience, featuring a new toy section, with licensed products from well-known brands and Miniso’s own mini famil