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Fortnum & Mason exec discusses APAC expansion and digital plans

Founded in London’s Piccadilly in 1707, Fortnum & Mason is venturing into the digital space with the recent launch of its official store on Tmall Global in China. The new Tmall Global Store will feature a host of Fortnum’s most delectable offerings, including famous teas, biscuits, hot chocolate, wine and spirits, teaware and wicker hampers. The company has announced a partnership with ecommerce accelerator, Pattern, to expand its online business to China. Pattern will act as their trade