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Sweet success: How NZ honey brand Comvita is charting growth in Asia

Widely regarded as nature’s most powerful honey, sustainably harvested from the pristine forests of New Zealand, Comvita’s certified raw mānuka honey is revered around the world for its unique wellness benefits. Now, Comvita’s biggest international market is China and the business is keen to continue exploring further into Asia. “We went into the Hong Kong market first nearly three decades ago through a local distributor, then we lined up a distributor in mainland China in 2004, followe