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Analysis: Changing customer behaviour isn’t a problem – it’s an opportunity

In the last few years, a lot of things have changed. Customers and retailers alike had to quickly adapt to a very different way of doing things, and though bricks-and-mortar retail has now reopened safely, the industry is struggling with soaring supply chain, inflation and delivery costs. On top of that, customers are looking to change the way they shop yet again. Off the back of surviving a global health crisis, and in some cases drawing upon their savings, they are now faced with a cost-of-liv