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Bata India CEO reveals footwear brand’s phygital expansion plans

India’s largest footwear retailer Bata is betting big on the country’s non-metro markets as it undertakes an ambitious expansion plan, cautiously transitioning from its traditional stronghold of physical stores into the terrain of ‘phygital’ to power up the growth. Bata India CEO Gunjan Shah, who took charge in May last year, exclusively spoke to Inside Retail about the company’s strategy to expand its retail footprint, tweak its product mix and categories and meet consumers’ changin