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“This year, we will enter China”: LVMH’s Maison Francis Kurkdjian

(Source: Supplied)
Born of a collaboration in 2009 between Marc Chaya and perfumer Francis Kurkdijan, Maison Francis Kurkdijan has become a major player in the luxe fragrance industry, and is sold across more than 700 locations worldwide. Here, Chaya, who acts as president of the uber-luxe fragrance business, explains the chemistry and synergy between him and Kurkdjian, the benefits of joining LVMH Group, the trends and challenges in the fragrance industry, how the brand is building its online revenue, plans for i