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Robinson Lifestyle’s new mall: Let every day be a good day

Marketers hired to promote the products and services of Thai enterprises of all kinds, from private businesses to local and provincial governments, are addicted to catchphrases and jingles. So severe is the compulsion to torture every sentence by hitching a slogan to it that the main message invariably gets lost. Retailers and property companies are no exception and, in fact, are among the worst offenders.  Robinson Lifestyle, a unit of Thailand’s Central Retail, is doing its bit to ensur