Marketing lessons from Oatly, Heaps Normal, Zero Co and Pilot

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. From puppet shows to tongue-in-cheek billboards, we’ve collected four of our favourite campaigns from the report, and some of the lessons the brands learned along the way.  You can download a complimentary copy of the full report here. Go weird, p

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