Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

From screen to shelf: NBC’s Univrs part of growing film-to-retail trend

NBCUniversal have opened a new retail store, UNIVRS, in Universal Studios. Supplied
It’s part of a growing movement – a TV show comes out, it becomes a hit, then related products fly off the physical or virtual shelf. As Inside Retail has previously reported, eBay sales of products associated with hit TV shows skyrocketed following their release.  Chess sales rose by 110 percent in Australia shortly after the Netflix show The Queen’s Gambit was released. So too did tiaras, shawls, feather headpiece and corset sales – by 375, 124, 72 and 31 per c