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From screen to shelf: NBC’s Univrs part of growing film-to-retail trend

NBCUniversal have opened a new retail store, UNIVRS, in Universal Studios. Supplied
It’s part of a growing movement – a TV show comes out, it becomes a hit, then related products fly off the physical or virtual shelf. As Inside Retail has previously reported, eBay sales of products associated with hit TV shows skyrocketed following their release.  Chess sales rose by 110 percent in Australia shortly after the Netflix show The Queen’s Gambit was released. So too did tiaras, shawls, feather headpiece and corset sales – by 375, 124, 72 and 31 per c