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Recipe for success: How Seijo Ishii is taking Japanese food to new markets

Singapore has always been a magnet for brands to test the waters before expanding throughout the Asia Pacific region, so it’s no surprise that Seijo Ishii, a high-end Japanese supermarket chain, has chosen it as the location of its first overseas pop-up.  Founded in Tokyo in 1927, Seijo Ishii is known for selling a wide variety of local and overseas goods, as well as ready-to-eat meals. It operates approximately 200 stores in Japan and is gearing up to list on the Tokyo Stock Exchange. It