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Why Changi Airport is betting big on omnichannel retail as travel takes off

Singapore’s Changi Airport Group is leveraging one-of-a-kind products, exclusive events and omnichannel offerings to reinvigorate its retail business as travel picks back up in the region. Its latest initiative, the inaugural World of Wines and Spirits (Wows), is a case in point. The company recently teamed up with Lotte Duty Free to showcase over 200 of the finest products from more than 75 brands, including first-in-the-region rarities from renowned labels, at the airport and in a specially