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Havaianas continues to reinvent itself in APAC amidst sustainability push

Recently, Havaianas, the Brazilian flip-flop brand, pledged to collect and recycle 10 per cent of the flip-flops it sells in the Asia Pacific region by 2030 as part of its ReCycle initiative. Havaianas said the move is part of a broader strategic goal towards achieving a more sustainable future. By 2030, all of the brand’s mono-brand stores in Asia will have collection boxes, making recycling flip-flops easy for customers. Earlier this year – despite the impact of Covid on cross-border trave