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The point of difference that will propel Bardot Junior’s growth in the US

Kids fashion and occasion-wear brand Bardot Junior has launched its standalone website in the US, as part of its international expansion and growth. The brand is part of the womenswear label Bardot, which was bought out of administration and transformed by chief executive Basil Artemides and creative director Carol Skoufis in 2020. It now specialises as a wholesale and e-commerce retailer, with a focus on premium and sustainable products.  Bardot is stocked at David Jones in Australia – a