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Marketing expert Bobby Jones on why “good is the new cool”

Ten years ago, Bobby Jones launched a global movement and book, Good is the new cool, to inspire leaders to use their talents and resources for good. Now, he is an author and consultant at Conspiracy of Love, where he helps Fortune 500 leaders use purpose to motivate employees, delight customers and drive business success. Jones was a keynote speaker at last year’s World Retail Congress in Rome, where we chatted with him about the roadblocks stopping retailers from becoming purpose-led, what