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Can JB Hi-Fi maintain its record sales amid cost of living challenges?

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. But, will the brand be able to sustain this performance if consumer demand drops as experts have predicted, and, how will it change its promotional strategy if cost of living challenges constrain the appetite for electronic and home appliances? As reported by Inside Retail, JB Hi-Fi – which also includes The Good